Clarity and accuracy aren’t goals—they’re givens.
These samples highlight a mix of product copy, editorial writing, and content developed for retail and media brands. Each reflects my approach to writing and editing: clear language, consistent voice, and thoughtful storytelling.
SAMPLES
Writing
Orvis
- Product copy (print and digital)
- 2025–2027 Dealer Guide (new product copy)
- Retail
Curated
(Web-archived articles)
- 5 Nice Things to Write in a Baby Shower Card
- How to Hike with a Faster (or Slower) Friend
- Size Guide: Women’s Camping & Hiking Tops
- Beginner Cross-Country Ski Tips for Nervous Novices
- Everything You Need to Know About Cross-Country Ski Skins
- Your Guide to Nordic Skiing at the 2022 Winter Olympics
JOURNALISM:
Adirondack Sports & Fitness
- Stone Skipping with the Pros
- Athlete Profiles
Daks & Toga Active Life Magazine
- From Running to Ironman Triathlons: Nick Marcantonio’s Rise (pg. 10)
- On a Roll: One Stroller-Pushing Mom’s Running Tale (pg. 28-29)
- Get on Board With SUP Yoga (pg. 19-21)
Bennington Banner:
Editing
Orvis
- All web, email, paid social, collateral (retail print & web assets)
- 2025–2027 Wholesale Dealer Guides
- Seasonal print catalogs (2018-2024)
MULTIMEDIA WORK
Common Roots Foundation Launch Video
In the spring of 2021, Alex worked with a producer/videographer and director to develop the Common Roots Foundation launch video. She transcribed audio and helped map the storyline/script.
Foundation Website
Alex also worked with Common Roots Graphic Designer Jess Mead to create the Foundation’s website, writing original copy and providing feedback on layout and functionality.
Ride On! Website
In 2019, Alex built a website for Ride On! and the Ride On! Weekend, a community-oriented event that promotes recreational mountain biking and sustainable trail building in Warren County, N.Y. She continues to maintain and update the website.
Kochon Communications 