PROFILE
Detail-oriented freelance writer, editor, and product copy specialist based in New York’s Adirondacks. Alex brings extensive experience in retail and product copywriting, brand voice consistency, and editorial management across both digital and print platforms. Her work spans ecommerce content, marketing campaigns, magazines, and editorial storytelling. She is particularly passionate about outdoor recreation, fitness, and community engagement.
EXPERIENCE
The Orvis Company
Senior Copy Editor, Product Copy Manager & Retail Copywriter
2018–Present
Lead editorial review and product copy management for industry-leading outdoor lifestyle brand, supporting ecommerce, retail, and marketing campaigns
- Proofread and edit creative content across web, email, social, catalog, and retail channels
- Write retail and marketing copy including signage, ads, promotions, digital banners, and mailers
- Helped develop product naming guidelines and standardized fit descriptions for Spring 2025 and beyond
- Manage seasonal product copy plans across multiple categories
Ride On! Magazine
Editor & Web Developer
2019–Present
Co-creator of a regional mountain biking magazine and trail guide distributed throughout New York’s Adirondacks
- Produce and edit 50+ page print and digital editions
- Manage contributors, website, and social media
FasterSkier
Managing Editor
2011–2018
Oversaw editorial operations for the leading international news site covering cross-country skiing.
- • Managed staff writers and editorial calendar
- • Covered World Championships and the 2014 Winter Olympics
Boulder Nordic Sport
Freelance Copy Editor
2022–2024
Provided editorial support for a specialty Nordic ski retailer’s annual catalog and marketing materials
- Edited and proofread the annual retail catalog/magazine (Winter 2022/2023 and 2024/2025)
- Collaborated with owners and designers during final production stages
iPub Cloud International
Production & Marketing Consultant
2023–2024
Supported editorial production and marketing for a hybrid publisher specializing in children’s and young adult books
- Edited children’s books, blogs, author bios, landing pages, and promotional materials
- Created Amazon A+ content and managed uploads to KDP and IngramSpark
- Produced marketing content using Canva, Adobe Express, InDesign, and YouTube
- Liaised with authors, contractors, and internal teams throughout the publishing process
Curated.com
Category Expert & Content Contributor
2020–2025
Contributed product reviews and buying guides for a personalized ecommerce platform focused on expert advice
- Wrote SEO-optimized copy and reviews for baby/toddler and winter sports gear
- Named to the “Tiger Team” for editorial excellence
- Helped launch the baby/toddler category and contributed to internal writing tools and style guide development
Freelance Writer
2009–Present
Provide editorial and feature writing for regional publications and outdoor media outlets
- Contributed profiles, features, and fitness articles to Adirondack Sports & Fitness, Glens Falls Living, FasterSkier, and others
Common Roots Foundation & Stinson Lake Association
Race Director
2015–Present
Lead community fundraising events supporting local nonprofits and environmental initiatives
- Directed annual 5K races raising more than $100,000 combined
- Managed event logistics, outreach, sponsorships, and marketing
- Created a Couch to 5K community training program in 2023
- Secured 1% for the Planet certification for the Stinson Lake Association
Common Roots Foundation
Executive Director
2020–2021
Served as the nonprofit’s first executive director, helping establish the organization’s structure and mission
- Managed budgets, grants, donor outreach, and board communications
- Produced web content, donor letters, board reports, and promotional video
Fitness In Motion
ACE-Certified Personal Trainer
2012-2020
Provided personal training and group fitness instruction at a local fitness studio
- Led indoor cycling classes and developed individualized training plans
The Post-Star
Sports Staff Writer
2009–2011
Covered local sports for the region’s leading daily newspaper
- Won APSE and New York State Associated Press writing awards
- Created the weekly “Anything Active” fitness column
- Assisted with newspaper layout and proofreading in InDesign
Olympic News Service, Beijing Olympics
Journalism Intern
July-August 2008
Supported international press coverage of the 2008 Summer Olympics in Beijing, China
- Produced press quotes and releases covering boxing and track & field
- Interviewed Usain Bolt following his world-record 100m performance
EDUCATION
Emerson College, Boston, M.A.
B.S. in Print/Multimedia Journalism, 2009
- Summa cum laude (GPA 3.88)
- Minor: Photography
- Gold Key Honor Society
- Women’s Soccer Team (Senior Captain)
SKILLS & TOOLS
Editorial & Content
Copyediting • Proofreading • Product Copywriting • Brand Voice Development • SEO Optimization • CMS Publishing • Editorial Workflow Management
Tools
Salesforce Commerce Cloud • Adobe InDesign • Adobe Workfront • Adobe Express • Adobe Experience Manager • Smartsheet • SharePoint • Figma • Canva • WordPress • Wix
Platforms
Google Workspace • iWork • Slack • QuickBooks • Mailchimp • Constant Contact
Professional Skills
Communication • Collaboration • Project Management
VOLUNTEER WORK
- Under the Woods Foundation — Summer camp counselor for children on the autism spectrum
- Operation Santa Claus / WCKM Adopt-a-Child — Toy distribution organizer
- Common Roots Foundation — Race director, Couch to 5K organizer and coach
- Stinson Lake Association — Race director and environmental advocate
Kochon Communications 